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number of emotions and experiences related to a sense of strong affection or profound oneness.[1] Depending on context, love can have a wide variety of intended meanings. It is commonly conceived of romantically, as a deep, ineffable feeling of intense and tender attraction shared in passionate or intimate interpersonal and sexual relationships.[2] Love can also be conceived of as Platonic love,[3] religious love,[4] familial love, and, more casually, anything considered strongly pleasurable, desirable, or preferred, including activities and foods.[5][2] This diverse range of meanings in the singular word love is often contrasted with the plurality of Greek words for love, reflecting the concept's depth, versatility, and complexity.

In sociology, a lifestyle is the way a person (or a group) lives. This includes patterns of social relations, consumption, entertainment, and dress. A lifestyle typically also reflects an individual's attitudes, values or worldview.
Having a specific "lifestyle" can be described as patterns of behavior based on alternatives given and how easy it is to make this choice over others given

In business, "lifestyles" provide a means of targeting consumers as advertisers and marketers endeavor to match consumer aspirations with products.

The term "lifestyle" first appeared in 1939. Alvin Toffler predicted an explosion of lifestyles ("subcults") as diversity increases in post-industrial societies. Pre-modern societies did not require a term approaching sub-culture or "lifestyle", as different ways of living were expressed as entirely different cultures, religions, ethnicities or by an oppressed minority racial group. As such the minority culture was always seen as alien or other. "Lifestyles", by comparison, are accepted or partially accepted differences within the majority culture or group. This tolerance of differentiation within a majority culture seems to be associated with modernity and capitalism.